Grow

Making feedback fun

2023 | producT DESIGN | SLACK APP

INTRODUCTION

Grow is a Slack app that empowers teams to collaborate, communicate, and share actionable feedback seamlessly within Slack. With Grow, users can show appreciation, send praise, and reflect daily through various activities, fostering a culture of appreciation and continuous improvement.

Goal

Increasing user retention

and engagement

My Role

Product Design

Visual Design

Platform

Slack

Timeline

Q1 2023

Due to aN NDA, I am limited in the details I can share for this project in my case study. reach out if you'd like to learn more.

Grow

Making feedback fun

2023 | producT DESIGN | SLACK APP

INTRODUCTION

Grow is a Slack app that empowers teams to collaborate, communicate, and share actionable feedback seamlessly within Slack. With Grow, users can show appreciation, send praise, and reflect daily through various activities, fostering a culture of appreciation and continuous improvement.

Goal

Increasing user retention

and engagement

My Role

Product Design

Visual Design

Platform

Slack

Timeline

Q1 2023

Due to aN NDA, I am limited in the details I can share for this project in my case study. reach out if you'd like to learn more.

Context

DESIGN CONSTRAINTS

Since Grow is an app that exists in the Slack ecosystem, we had to push the boundaries of what a Slack app could achieve. We embraced the challenge of working within the guidelines while leveraging the full potential of the Slack Block Kit.

EXISTING CONTENT LOOP

Grow dynamically generated daily spotlights for users who linked their accounts and sent nudges on Fridays to encourage users to send feedback to three team members. This content appeared on a social media-like feed accessible to the entire team, aiming to increase visibility, showcase achievements, and foster a culture of recognition and appreciation.

Context

DESIGN CONSTRAINTS

Since Grow is an app that exists in the Slack ecosystem, we had to push the boundaries of what a Slack app could achieve. We embraced the challenge of working within the guidelines while leveraging the full potential of the Slack Block Kit.

EXISTING CONTENT LOOP

Grow dynamically generated daily spotlights for users who linked their accounts and sent nudges on Fridays to encourage users to send feedback to three team members. This content appeared on a social media-like feed accessible to the entire team, aiming to increase visibility, showcase achievements, and foster a culture of recognition and appreciation.

So what's the issue?

Based on user feedback and internal data, there were three pain points that we wanted to solve:

TOO MUCH WORK

Many of our champion users found checking the feed and providing feedback to three different people each week to be stressful and almost felt like a second job.

LACK OF CONTENT

Spotlights were generated daily to aid content generation, but few connected their accounts, resulting in repeated spotlights for the same individuals each week.

LOW DAILY USER RETENTION

Most of our activity would be on Fridays whenever the nudge was sent out to users.

So what's the issue?

Based on user feedback and internal data, there were three pain points that we wanted to solve:

TOO MUCH WORK

Many of our champion users found checking the feed and providing feedback to three different people each week to be stressful and almost felt like a second job.

LACK OF CONTENT

Spotlights were generated daily to aid content generation, but few connected their accounts, resulting in repeated spotlights for the same individuals each week.

LOW DAILY USER RETENTION

Most of our activity would be on Fridays whenever the nudge was sent out to users.

Our approach

Upon reflection, we identified a fundamental challenge: the app had inadvertently created a perception of being a laborious task.


Giving and receiving feedback is a daunting process for many, and adding a sense of obligation only heightened the issue. Unfortunately, our content generation strategy heavily relied on user engagement, specifically through feedback exchange and interaction.


So how might we create an enjoyable and engaging feedback experience that feeds our content loop?

Our approach

Upon reflection, we identified a fundamental challenge: the app had inadvertently created a perception of being a laborious task.


Giving and receiving feedback is a daunting process for many, and adding a sense of obligation only heightened the issue. Unfortunately, our content generation strategy heavily relied on user engagement, specifically through feedback exchange and interaction.


So how might we create an enjoyable and engaging feedback experience that feeds our content loop?

Here's what we did

OUR NEW CONTENT LOOP

To enhance user engagement and recognition of peoples' efforts, we introduced the "card stack". Instead of having the activities condensed on Fridays, this allows users to complete a flexible number of activities each day, including the option to provide feedback.


The completed activities are then integrated into the card stack of their team members. This creates an environment where team members can interact with and appreciate one another's accomplishments, ensuring that hard work receives the recognition it truly deserves.

SAY BYE TO THE FEED

With all the new content appearing in the card stacks, there was no reason to have the feed anymore. In order to streamline the user experience and minimize user effort of switching between different sections of the app, we successfully integrated content browsing and activity completion into a single, seamless flow.

NEW BITE-SIZED ACTIVITIES

As we shifted our focus towards becoming a daily app, we recognized the importance of diversifying the range of activities to avoid content repetition. To achieve this, we introduced a variety of simple and quick activities that required just a single click.

Here's what we did

OUR NEW CONTENT LOOP

To enhance user engagement and recognition of peoples' efforts, we introduced the "card stack". Instead of having the activities condensed on Fridays, this allows users to complete a flexible number of activities each day, including the option to provide feedback.


The completed activities are then integrated into the card stack of their team members. This creates an environment where team members can interact with and appreciate one another's accomplishments, ensuring that hard work receives the recognition it truly deserves.

SAY BYE TO THE FEED

With all the new content appearing in the card stacks, there was no reason to have the feed anymore. In order to streamline the user experience and minimize user effort of switching between different sections of the app, we successfully integrated content browsing and activity completion into a single, seamless flow.

NEW BITE-SIZED ACTIVITIES

As we shifted our focus towards becoming a daily app, we recognized the importance of diversifying the range of activities to avoid content repetition. To achieve this, we introduced a variety of simple and quick activities that required just a single click.

Did it work?

RESULTS

In the following weeks, we saw an upward trend in engagement and activity. Daily active users increased by over 20% and app engagement saw a surge of over 300%.

These results not only exceeded our expectations but also validated our efforts in making feedback fun and meaningful.

Did it work?

RESULTS

In the following weeks, we saw an upward trend in engagement and activity. Daily active users increased by over 20% and app engagement saw a surge of over 300%.

These results not only exceeded our expectations but also validated our efforts in making feedback fun and meaningful.

Thanks for reading 😊

Questions or want to learn more? Please feel free to send me an email at ericlee1396@outlook.com.

Check out my other projects below 👇

Trade lumber with certainty

2022 | product DESIGN | DESKTOP

Redesigning the account page

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Testing & improving usability

2021 | UX DESIGN | MOBILE

Thanks for reading 😊

Questions or want to learn more? Please feel free to send me an email at ericlee1396@outlook.com.

Check out my other projects below 👇

Trade lumber with certainty

2022 | product DESIGN | DESKTOP

Redesigning the account page

2022 | UI DESIGN | WEB

Testing & improving usability

2021 | UX DESIGN | MOBILE